This commercial for Pima Federal Credit Union focuses on the everyday occurrences in life and how they can help enhance your dreams. With one simple loan, Pima Federal can help you pursue those dreams, and more! Here at Tru, the approach we wanted to take would leave a viewer wanting to do the same thing, pursue their dreams or try something new, with a loan from Pima Federal. We created this motion graphics piece and added in voice over to tie our entire concept together. By using animations, we can illustrate that it is easy to get started with a loan and bring the entire story back home. Through illustrations, designing a storytelling commercial entices a viewer to keep watching to see what will happen, all the way to the end!