Pima Federal asked, what makes the people of Tucson happy? In 2012, we set up a white paper wall and some sharpies in Downtown Tucson to find out. Pima Federal Credit Union was on a mission to learn more about their audience and we helped them do so over the course of a day of filming on 4th Ave in the sunny winter weather. What makes Pyramid Federal Credit Union happy? Watch the video and find out!