Tru Advertising created a series of video commercials launching Arizona Federal mobile banking campaign, appealing to various audiences and their interests. Delivering interest specific video content based on their current website traffic affinity audiences, building more diverse while reaching potential members. Such diversity appeals to multiple audiences, offering various services to different interests and behaviors. Although everyone needs banking services, do they know when and why they need them? That’s where our creative and analytical team comes in. Mobile Solutions is the latest addition of online services, Arizona Federal mobile banking campaigning inititives appeal to most technophiles who also tend to be sub-categorized as foodies, movie lovers, online relationships/dating and of course, sports fans.