The entire video production process is pretty straightforward and TRU CU Advertising is unique as we oversee all elements throughout the whole production process. Starting with conception all the way to execution, we make sure to provide you with a video to perfectly fit what you’re looking for. When putting all the pieces together to best suit your vision as a Credit Union, we focus on five steps including the idea, pre-production, the actual production, post and the final product. We top it off with giving our clients a video to help support their business and ideas. It’s impossible to think the video production process is a one size fits all service and we have all the tools necessary to make sure your video sticks out amongst the rest.

Producing video content is a creative process that should be contained and worked on all under one roof. Unlike our competition, we uphold your vision throughout the production process meaning we don’t outsource animation or special effects, we don’t rent cameras and we don’t hire editor’s per project basis. As you can see, we strive for greatness and you can trust that your vision will be achieved.

Here are the steps:

Firstly, by dealing directly with our production company the middleman is already eliminated making the overall process less of a hassle. The video production process is simple; from conception to execution, we are working on everything. You can count on your credit union video to satisfy all your needs; all controlled, all in-house and no mark-up.

Step 1: Content Idea: You, the credit union, will relay everything that you have gathered thus far. From there, we can work through the ideas you have for the video and expectations to follow to meet your brand’s vision. Content marketing holds the golden key; what is your vision and how do we convey your message is our goal.

Step 2: Pre-Production: Endless hours of brainstorming and gathering ideas are now taken into our hands. Our team works together to organize a creative total package that will exceed your expectations. With the information we gathered in step one and through the clever minds of everyone at TRU CU, we build a storyboard. With the storyboard, you know exactly what you are getting and can visually see how it is going to happen. We are in control of everything on the back end including all props, extras, talent, cameras, lighting, and the list goes on and on, but you get the gist

Step 3: Production: Welcome to the exciting part of this process: seeing what you envisioned come to life. On location or in studio, depending on what we’re filming, the production process consists of recording everything planned in the storyboard. We capture the essential, raw materials with top of the line equipment, assistance and talent while staying true to your vision.

Step 4: Post-Production: Now we can let the post-production process begin! This is the work being done behind the scenes to put the pieces together. All of the tech terms from B roll, color grading, clipping, color correction, to cutaways and cross-cuts, etc. are all important factors within the editing process. With our amazing in-house Art Department, we don’t ever outsource animation or special effects, which is what many production company’s lack. We believe the production process should be started and finished all under one roof to keep the initial vision.

Step 5: The Finished Product: The video production process is complete! We’ve reached the last and final step and your video is now in your hands to share with the world. Enjoy!